Why did it take us this long? Obviously, we’re going to Spannabis.

Alright. Let’s just say it straight out.

It’s almost embarrassing that it took us this long.

Because, yeah – of course we’re going to Spannabis!

The world’s biggest cannabis fair. The hub for manufacturers, the culture, the innovations, and the people behind the gear we use every single day. And here we’ve been, year after year, thinking “maybe next time.”

Well, next time is now.


And we’re not just going there to browse.

We’re going there to listen, ask questions, film, feel the pulse of the industry, and bring back everything that’s actually relevant to you.


What does this mean for you?

Short answer: You’re going to notice.

We want to start shouting it out now, so you can plan ahead and join the ride. This leads straight into April and 4/20 – and we want to experience it together.


What to expect:

Instagram Lives straight from the floor

Quick interviews with manufacturers and the minds behind the brands

Deep dives into trends, materials, design, and tech

Behind-the-scenes content (jetlag, first impressions, honest reactions)


No filters, no polish. Just what we actually see, hear, and experience.


Why Spannabis – really?

Because that’s where the conversations happen before they become products.

And because we want to get even better at:


Selecting the right range

Saying no to stuff that doesn’t meet the standard

Understanding why some products work while others don’t


It doesn’t get better than this for research.


And yes – it all leads to 4/20

We won’t reveal exactly how just yet.

But Spannabis is the starting gun.

April 20th won’t just be a date on the calendar. It’s going to be an extension of this journey, both online and in-store.


So:

Follow us on Instagram

Keep an eye out for our Lives

And mark your calendars for 4/20 right now


We promise you it won’t be "same old, same old."


We want to hear from you:

Which manufacturers should we check out?

What do you want us to test, ask, or find out?

Comment below or send us a DM.

Or reply to our stories when we’re on-site.

The more input we get from you, the better we can make this happen together.


See you back home in Stockholm.

But first, we’re bringing a piece of Bilbao home with us.


/ The Smoketower Crew