2024, what a year! From early renovations to unforgettable 4:20 parties, powerful collaborations, and a wider product range than ever before. We’ve truly made sure this year went full throttle – and it’s thanks to you, our amazing customers, that we’ve reached these new heights. Here’s a summary of our biggest highlights this year!

 

A NEW ERA - THE STORE GETS A MAKEOVER
We kicked off the year by giving our store a major facelift! A large renovation of both the interior and functionality has given us a fresh, new face that’s better than ever at welcoming our customers. With a new, smoother checkout system and an order screen to skip the lines, we want every visitor to feel comfortable and inspired when they come in. Our store is now not only more stylish but also more user-friendly – so we can give you the best possible experience every time you visit.

 

THE 4:20 PARTY - WHEN THE STORE TURNED INTO A NIGHTCLUB
And then we have the legendary 4:20 event! This year we went big, transforming the whole store into a buzzing nightclub, filled with energy, music, and some seriously good vibes. DJs setting the mood, competitions bringing on the adrenaline, goodie bags packed with our must-haves, and taste samples to top it off. It wasn’t just a party – it was a whole community event, and we’re already looking forward to making 4:20 even bigger next year.

 

PARTNERSHIP WITH FCR MMA – STEPPING INTO THE RING
Throughout the year, we began our collaboration with FCR MMA and became proud sponsors for three amazing events. We’ve been part of the journey, watching Swedish combat sports grow, and we’re pumped to continue our partnership in 2025. For us, it’s all about supporting initiatives that stand for passion, dedication, and always giving your best – just like we do here at Smoketower!

 

FESTIVAL VIBES - SUMMER, FESTIVALS & GOODIE BAGS
The summer rolled on with festivals, and of course, we were there. At Öland Reboots, we handed out goodie bags and hung out with old and new friends in the festival vibe. We were also at Uppsala Reggae Festival and sponsored Urkult up north – all of these encounters and the community spirit were magical. We love meeting you all, chatting about herbs, and just being a part of the culture we love.

 

AN INTERVIEW WITH DN - MAJOR ATTENTION COMING OUR WAY!
One of our standout moments this year was when Dagens Nyheter (DN) came by for an interview and a deep dive into our products and store. It was a huge honor to host such a respected media house, and a fantastic opportunity to showcase what Smoketower stands for – both in terms of our carefully curated product range and the passion that drives us every day.

During the visit, the journalists got an inside look at our premises, where we don’t just work to offer the best products, but also create an environment we ourselves want to hang out in – inspiring, relaxed, and full of creativity. We discussed our latest products, market trends, and how we continue to push the boundaries in the cannabis and smoking product scene.

 

INDUSTRY WINNER 2024 - AN HONOR WE SHARE WITH YOU
We were also honored to be named Industry Winner for the second second year in a row! This award is a testament to our hard work and commitment to delivering top-tier products and the best possible shopping experience for our customers. But this award isn't just about us – it's about YOU. We couldn't have done this without your support, passion, and engagement. Thank you!

 

EXCLUSIVE PRODUCTS - A WIDER SELECTION THAN EVER
This year, we've expanded our product range more than ever before, adding even more products and categories such as Grow-Shop, Shrooms, Cacti, and Bird Spores. We're now offering even more exclusive products for the European market from well-known brands like King Palm, RAW, Blazy Susan, Cookies, and Vessel – we've really made sure to have the best of the best for all our customers. We're proud to offer a selection that caters to even the most discerning tastes and needs.

 

PODCAST DEBUT ON YOSHI'S PODCAST - A NEW CHANNEL FOR US
And that's not all – we also made our debut on the Yoshi's Podcast! Talking about our products, company, and vision to such a large audience was both exciting and inspiring. We look forward to more collaborations and reaching even more of you out there.

 

It's been an incredible year for us here at Smoketower, and we're so happy you've been with us every step of the way. Despite the challenges the industry has thrown our way, we're still standing strong in the Swedish cannabis market. And we'll continue to be here for all of you – for everyone who loves herbs, smoking, and the culture we live for.

Thank you for your amazing support, passion, and engagement this year. We couldn’t have achieved all these successes without you. We're looking forward to another year full of new opportunities, better products, and many more awesome experiences together with you.

Happy New Year and Best Wishes from the Smoketower Team! See you in 2025 – it's going to be even better!