During April 19-20, the roof was lifted on Solna Strandväg. On both days we had full pressure with visitors, customers, and guests who were served samples of Cannabis Energy Drinks, Level Up, and CBD cookies - which can now be ordered on the website.

Several competitions were held, such as; “Guess the strain” where you had to match five different CBD buds with White Widow, B52, Deep Candy, Strawberry, and Sour Lifter; “Roll a cigarette blindfolded”; and “Eye roll a fiver” where the winner landed an impressive 4,8 grams and ironically won a Terazo scale they didn't seem to need.

Preparations for this year's 4:20 took place months in advance. The store was renovated with new product shelves and displays, new lighting and several technical conveniences were installed such as a new cash register, an order screen in the store so you don't have to stand in line, and a campaign screen where you can easily see all promotions and offers directly when you enter!


But it wasn't just us at Smoketower who created the event. We invited our partners and influencers so customers and followers could meet these industry enthusiasts and discuss products and the Swedish and international cannabis market. For those who could not be there, we broadcast Meet & Greet interviews live on Instagram where you can still watch the conversations with @stonedsweeden, @erikwahrolen, @freeweedsweden, and @armendofficial.

The atmosphere was great, a large part thanks to our DJ Chris Bekil who played two full days from opening to well after closing for those who wanted to hang on to the last. Smoketower turned into Smokeclub when at times we could barely see each other through the smoke and fog. For a couple of hours, together with our amazing customers, we had our world of community. In the spirit of one of our most beneficial plants on earth, we celebrated spring and cannabis victories throughout the year. We got more energy towards further work to continue to promote the culture in the North

See our YouTube video from the two days:



The cash register broke records and when it was time to think about the chorus, it was tired, but happy employees who packed up with the help of the gang who stayed behind. We want to say a big super thank you to everyone's effort from the major preparations down to the smallest details. 

We should book Snoop Dog next year, right? ;)