April 20th is more than just a date on the calendar for us. It is the universal day of celebration for the community we live and breathe every single day. But this year, Smoketower is doing something more than just offering great deals. We want to open the door to the conversations that are rarely held out loud in Sweden.


A Growing Industry

We have built Smoketower against all odds in an industry that is often misunderstood. While we are proud to be a safe haven for craftsmanship and lifestyle, we see a challenge: According to our data, less than 30% of our audience consists of women.

Why is that? Is it about stigma, safety, or a culture that has historically been too "bro-centric"?


Talk: Women in Cannabis

During our 420 event in Stockholm, we are hosting an intimate conversation titled "Women in Cannabis". Our Marketing Manager, Penny, meets Lady Silverstoned – podcast producer, feminist CBD profile, and e-commerce expert.

We will talk openly about the safety of women in an unregulated culture, how to dissolve barriers, and how we can collectively create a community where everyone—regardless of gender—feels welcome and secure. It’s time to move from "Bro-culture" to an inclusive movement.


Event Schedule

Beyond our Talk, we’ve filled the day with art, music, and challenges to celebrate the community:


10:00 – Doors Open (Goodie bags for the early birds!)

14:00 – Guess the Weight (Round 1)

16:00 – Opening Ceremony

16:30 – TALK: Women in Cannabis (Penny & Lady Silverstoned)

17:15 – Filter Build Challenge

18:15 – Roll Master (Judged by Lady Silverstoned!)

18:45 – Guess the Weight (Final)

19:15 – Awards Ceremony


Throughout the day, we will feature an Artist Gallery with street art, trippy art and more from local creators, while our DJs provide the soundtrack for the soul.


Come As You Are

Whether you are an experienced roller, an e-com colleague, or simply curious about what we’ve built here in Stockholm, you are warmly welcome. We’ll provide snacks, drinks, and plenty of inspiration.


Where: Smoketower Stockholm (Address sent upon RSVP)

When: April 20th, 10:00 AM – 8:00 PM

Now you can watch the full talk here